MBA IN RETAIL MANAGEMENT
THE OUTLINE OF THE COURSE:-

RETAIL MANAGEMENT MBA) 1ST YEAR
S. NO  TOPIC

1.   VISUAL MERCHANDISING
2.   CONCEPTS OF V.M
3.   STRATEGIES LYING BEHIND V.M
4.   RETAIL COMMUNICATION MIX
5.   RETAIL FINANCIALSTRATEGIES
6.  DEVELOPMENT PROSPECTS OF RETAIL IN FINANCIAL MANAGEMENT
7.  CASE STUDIES + PROJECTS.

RETAIL MANAGEMENT MBA) 2ND YEAR
S. NO  TOPIC

1.  BRAND MANAGEMENBT
2.  EFFECTIVE UTILIZATION OF BRANDS IN MARKED
3.   PRESENT MARKET SITUATION
4.   CASE STUDIES + PROJECTS
5.   INTERNSHIP
6.   VISUAL MERCHANDISING
7.   CONSUMER BUYING BEHAVIOUR
8.   RETAIL MARKETING AND SALES STRETEGIES
9.   RETAIL STORE OPERATIONS
10.    RETAIL SUPLY CHAIN MANAGEMENT
11.    DOMESTIC BRAND/INTERNATIONAL BRAND

BBA IN RETAIL MANAGEMENT
THE OUTLINE OF THE COURSE:-

RETAIL MANAGEMENT (BBA) 1ST YEAR
S. NO  TOPIC

1. FUNDAMENTAL OF RETAIL MANAGEMENT
2.   RETAIL BASIC ECO. STATS
3.  STORE FUNCTIONS
4.   TYPES OF RETAILER
5.  CASE STUDIE OF PROJECTS
6.   BUSINESS COMMUNICATION & SOFT SKILLS
7.  CONSUMER BUYING BEHAVIOR
8.    MANAGING CUSTOMER RELATION
9.    HUMAN RESOURCE MANAGEMENT
10.  CASE STUDIES OF PROJECTS

RETAIL MANAGEMENT (BBA) 2ND YEAR
S. NO  TOPIC

1. RETAIL MERCHANDISING
2.  RETAIL STRATEGIES
3.    STORE MANAGEMENT
4.    RETAIL BUSINESS MANAGEMENT
5.    CASE STUDIE OF PROJECTS
6.   MERCHANDISING MANAGEMENT
7.   BUYING MERCHANDISING
8.   STORE LAYOUT
9.   VISUAL DISPLAY
10.   CASE STUDIES OF PROJECTS

RETAIL MANAGEMENT (BBA) 3RD YEAR
S. NO  TOPIC

1. RETAIL SLES OF MARKETING
2.   STRATEGIES FOR RETAIL SALES
3.   STORE OPERATION STRATEGIES FOR RETAIL MANAEMENT
4.  CASE STUDIES + PROJECT
5.   INFORMATION SYSTEM OF SUPPLYING CHAIN MANAGEMENT
6.   MULTI CHANNEL RETAILING INVENTORY MANAGEMENT

PROGRAMME DETAILS:

PRINCIPLES OF FINANCIAL ACCOUNTING
BASIC RETAILING
FASHION ANALYSIS
PRINCIPLES OF MARKETING
PRINCIPLES OF ADVERTISING
FUNDAMENTALS OF BUSINESS
COMMUNICATION
PRINCIPAL OF MANAGEMENT
RETAIL ADVERTISINGSALES PROMOTION
RETAIL BUYING
COMPONENTS OF MERCHANDISE
CREDIT MANAGEMENT
ENTREPRENEURSHIP